Most affiliates simply will not be able to compete with a savvy Merchant on short tail keyword terms like “travel insurance.” This is how to get your piece of the affiliate commissions pie through PPC. Continue reading →

If you’re a marketer and you’ve got a long commute to work each day, then hook yourself up to marketing podcasts. It’s the best way to stay informed with what’s happening in the world of marketing and it’s a crap load better than listening to the top 40 ! Continue reading →

So, here’s the scene.

I’m standing at the fridge, having just stepped in the house from driving 1 1/2 hours back home in shithouse traffic after a fairly long day in the office dealing with all sorts of marketing mayhem when my wife says to me, ‘ Remember we have dinner at my mother’s house on saturday night ‘ and what do you think my reply was? Continue reading →

Firstly, just let me apologise to anyone that sees this blog banner and has the instant desire to bring their lunch up and possibly poke their eyes out with a blunt object to try and rid their minds of the image that is me wrapped in a Google towel. Continue reading →